THE MDP TEAM
Our team brings decades of experience across medicine, law, business, and marketing. We stay with you past launch, managing the business side so you can focus on delivering exceptional care.
HONGFEI DI, MD
Chief Executive Officer
For Dr. Di, MDP is the answer to a question that haunted him for years: Why can’t medicine be what it was meant to be?
As a physician and former medical director, he spent countless hours trying to fix a system that put profits ahead of patients. He fought for longer visits, better outcomes, and real care, only to run headfirst into
walls of corporate red tape and “bottom-line” decisions that stripped meaning from his work.
The turning point came when he realized he couldn’t outmaneuver a system designed to keep clinicians
powerless. So he walked away and built something better.
Today, Dr. Di doesn’t just lead MDP. He actively runs a thriving DPC practice, proving that independence is not only possible but sustainable.
His own success fuels his mission to help other physicians reclaim their autonomy and rediscover the joy of practicing medicine.
At MDP, Dr. Di brings that firsthand experience to every conversation, guiding doctors with clarity and
confidence that comes from living the very model he teaches. For him, every practice launched isn’t just a business win. It is a life reclaimed.
His promise to burned-out doctors: “Take my hand. Come with me.”
ALEXANDER STORC, RN
Chief Operating Officer
Alex’s story begins at the heart of medicine. For 15 years as a registered nurse, he worked in some of the most
demanding areas of care: critical care, trauma, and transplant, where every second mattered and every decision
carried weight. He witnessed the same cycle play out—patients waiting weeks for appointments, bouncing
between specialists, and slipping through the cracks—while clinicians were forced to rush through visits and check boxes for systems that cared more about billing codes than people.
Then came the moment that changed everything: his own health crisis. When traditional channels failed him, Alex turned to a Direct Primary Care provider. For the first time in years, he felt seen. His care team had the time,
energy, and freedom to help him heal. That experience did more than restore his health. It reignited his belief in what medicine could be.
At MDP, Alex channels that passion into action, helping physicians leave behind the grind of corporate medicine and transition into a model built on purpose.
His mission is simple: make the leap to independence as seamless and stress-free as possible. For Alex, this is not theory. It is a revolution in patient care—and he is here to build the bridge.
SHITAL MARS, MBA
Chief Financial Officer
Healthcare has always been part of Shital’s story. With a father who practiced emergency medicine, a mother who worked in hospital administration, and a brother who is a physician, conversations about patient care and the realities of the system were constant in her life. But even with those roots, Shital didn’t fully grasp how broken the system was until she experienced it for herself and built a career inside it.
After fast-tracking into executive leadership, she became CEO of a pharmacy chain that served under-served and immigrant communities. There, she saw the harsh truth: insurance rules and profit-driven policies made it nearly impossible for providers to deliver quality care, and patients often paid the price. Those experiences sparked a conviction that healthcare could and should work differently.
That conviction became personal when Shital discovered DPC as a patient. For the first time, she had a doctor who knew her family and had the time to care. The difference was life-changing and cemented her belief that this model could transform lives on both sides of the exam table.
At MDP, Shital brings that belief to life by designing the strategies and systems that make independence
achievable. She translates complexity into clarity, creating roadmaps that give physicians confidence and control without the overwhelm. For her, this is not just business. It is about restoring trust and humanity to medicine, one practice at a time.
ILANA BOYD, RN
Director of Business Development
Ilana began her healthcare career in 2002 in inpatient adult psychiatry before transitioning to non-profit adolescent psychiatric nursing, where she discovered her passion for helping youth and families through genuine connection and compassionate care.
After welcoming her daughter and son, Ilana dedicated several years to raising her children while continuing to nurture her love for nursing. She later returned to the field as a middle school nurse — a role that allowed her to balance family life with meaningful, hands-on patient care.
During summers, she served as a head nurse at a day camp, ensuring a safe and healthy environment for children, including her own.
Following her family’s move to Florida, Ilana continued to expand her impact in healthcare as an educator in an LPN nursing program and later as a Clinical Nurse Supervisor in pediatric and primary care. In each role, she combined leadership, education, and her deep commitment to patient-centered care.
Today, Ilana brings that same heart and experience to MDP Consulting. She is passionate about empowering clinicians and patients alike to embrace the Direct Primary Care model: one built on accessibility, compassion, and trust. For Ilana, joining MDP Consulting is a natural extension of her mission to help restore healthcare to what it was always meant to be: personal, relationship-driven, and rooted in shared values.
JESSICA PLESS
Director of Marketing
With nearly two decades of experience in marketing and brand strategy, Jessica brings a deep understanding of storytelling, the art of connection, and purpose-driven growth to her role at MDP Consulting.
After building a career helping businesses define their voice and connect authentically with their audiences, Jessica found her passion in championing the Direct Primary Care movement, a model that restores the patient-physician relationship and puts care back in the hands of those who deliver it.
Jessica’s belief in DPC runs deep and personal. After navigating her own health challenges within the traditional system, she experienced firsthand how easily patients can feel unseen and unheard. When she joined a DPC practice, she realized what true medicine could look like: care rooted in time, trust, and relationships.
That moment transformed her perspective, and now she channels that passion into helping physicians design practices that reflect the heart of why they entered medicine in the first place.
Through that experience, she discovered what medicine was always meant to be: personal, accessible, and deeply human.
Her mission is to help physicians reclaim their purpose and communicate the heart behind their practice with clarity, confidence, and impact, so more patients can experience healthcare that truly cares